Want a simple way to write an online sales letter? Obviously there is no easy way to guarantee you’ll write awesome sales copy every single time. Even the most successful copy writers don’t always write the perfect sales letters. But it is a simple way to write an online sales letter that will produce good results for you more often than not.

First of all, to write an online sales letter you need to make sure you connect with the reader. So make sure you take the time to find out who your target customer is and then find out about them. Once you have this information then you can target their wants and needs. You can also make sure you use the type of language that they like to use.

Next, for a simple way to write an online sales letter you just have to make sure you concentrate on the sales letter one piece at a time. The first piece has to get the reader’s attention. The next piece has to peak the reader’s interest. Then the next piece has to create a desire in the reader for what you’re selling in the letter. Finally, you have to force the reader to take action. To do this you have to give them every reason to buy what you’re selling and remove all the fears that the reader might have about buying from you. So you have to look at it from both sides. Ask: Why would someone want to buy this? And also ask: Why wouldn’t someone want to buy this from me?

Also, when writing a sales letter try to tell some sort of a story. People love to read stories. You’ll keep people interested by telling a story. A story will also allow you to tap into people’s emotions. People buy on emotions so this will lead to more sales for you.

Simply breaking a sales letter into sections and concentrating on one section at a time is a simple way to write an online sales letter. First, think about how you will get the reader’s attention. Then think about peaking the reader’s interest and then how you will get them to desire what you’re selling. Finally, try to get the reader to take action and buy what you’re selling. If possible, throw a story into your sales letter too. Do all of these things one at a time and you’ll have a great sales letter written before you know it.

Before you begin an IM sales letter there are 3 things you should do. You should not simply jump in and begin writing the letter. First you want to take a lot of time and learn everything you can about the product, learn everything you can about your target customers, and then you want to walk in their shoes. Let’s take a look at each of these steps right now.

Step #1: Learn about the Product
How can you sell a product if you don’t know anything about it? Obviously if you created the product then you know a lot about it. But if you didn’t create it then you better make sure you become very familiar with it before you try to write your sales letter. Take as long as you need to discover everything there is to discover about the product. Pay special attention to the features and how those features will benefit people.

Step #2: Learn about the Target Customer
After you know everything there is to know about the product then you need to take some time to learn about the ideal or target customer. This is something that far too many Internet Marketers overlook when they’re writing sales letters. You have to get to know the people who will be buying what you’re selling. This will help you know what to write so that they will buy what you’re selling.

Step #3: Walk in the Customer’s Shoes
The final step for what to do before you begin an IM sales letter is to walk in your customer’s shoes. Now that you know the product and you know the customer, consider what it will take to get that customer to buy that product. Take your time and think about what the customer is thinking. Feel how they are feeling. Then figure out what you have to write so that they buy what you’re selling.

Always remember that you shouldn’t simply dive right into writing a sales letter. You have to learn about the product, learn about the target customer, and walk in the customer’s shoes. This is what you have to do before you begin an IM sales letter.

Writing a great sales letter that converts readers into paying customers is a guaranteed way to become successful with Internet Marketing. However, there is no guaranteed way to write a great sales letter. But some solid advice for beginning a sales letter is to slow down.

Too many people fail to follow this advice for beginning a sales letter. They rush right into actually writing the letter. This is a big mistake. Before anyone ever begins a sales letter they need to slow down and think about exactly what they want and need to write.

Every sales letter needs to follow a specific formula. One of the most common formulas is known as “AIDA.” These letters stand for attention, interest, desire, and action. Whatever formula you want to use to write your sales letter, make sure you keep it in mind as you write.

With the formula in mind, take your time and think about exactly what you want to write. Be sure you take a lot of time and familiarize yourself with whatever is being sold, slow down and think about the audience you’re targeting, and also think about what would make these people want and possibly need to buy what you’re selling. Once you consider all these things then you’re ready to actually begin writing your sales letter.

So, make sure you slow down and think about what you’re going to write before you even write the first word of your sales letter. Always follow this advice for beginning a sales letter and you will find that every sales letter you write converts well.