How to Make Sure your IM Business Survives a Down Economy

Times are tough all over the world. Money is tight in just about every single home around the globe. This means that people will be spending less money on everything, including online. Of course this has a negative impact on all Internet Marketers. However, there is hope. There is a way for you to make sure your IM business survives a down economy.

Keeping your business afloat and even expanding your business all hinges on one thing. That one thing is called “Value Proposition.”

Put simply, value proposition is everything you give a customer versus how much they pay to get what it is you’re selling. Every time someone thinks about buying something they do a value proposition. And then after the purchase another value proposition is done. If the customer is happy then the value proposition is high. If the customer feels that he didn’t get what he paid for then the value proposition would be low.

In tough economic times like we’re currently going through, people shift their value proposition. Customers’ demand a higher value proposition before they’ll spend money. Whereas a couple years ago people might pay a lot of money for something that they didn’t value that much, now almost everyone is making sure they get what they pay for and then some.

So what does this mean for you? What does this have to do with your IM business surviving a down economy? Well, it’s very simple.

Since people want to spend less and get more, you need to adjust your business accordingly. You need to charge less and give more. You need to raise your value proposition.

So if you sold a 100 page eBook for $97 last year, maybe increase the book to 120 pages, throw in a half hour video, and charge just $49 for the book now.

Sure, you’ll be making less money with each sale but at least you’ll still be making sales. In fact, you’ll probably be making more sales. Because if you really raise your value proposition, while your competition doesn’t, then you will probably take some of the customers away.

And that’s how to make sure your IM business survives a down economy. It’s all about making your value proposition even better so that people buy from you. If you do this then you will not only survive the tough economic times but you’ll also grow your Internet Marketing business

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