Advice for Beginning a Sales Letter: Slow Down

Writing a great sales letter that converts readers into paying customers is a guaranteed way to become successful with Internet Marketing. However, there is no guaranteed way to write a great sales letter. But some solid advice for beginning a sales letter is to slow down.

Too many people fail to follow this advice for beginning a sales letter. They rush right into actually writing the letter. This is a big mistake. Before anyone ever begins a sales letter they need to slow down and think about exactly what they want and need to write.

Every sales letter needs to follow a specific formula. One of the most common formulas is known as “AIDA.” These letters stand for attention, interest, desire, and action. Whatever formula you want to use to write your sales letter, make sure you keep it in mind as you write.

With the formula in mind, take your time and think about exactly what you want to write. Be sure you take a lot of time and familiarize yourself with whatever is being sold, slow down and think about the audience you’re targeting, and also think about what would make these people want and possibly need to buy what you’re selling. Once you consider all these things then you’re ready to actually begin writing your sales letter.

So, make sure you slow down and think about what you’re going to write before you even write the first word of your sales letter. Always follow this advice for beginning a sales letter and you will find that every sales letter you write converts well.