Times are tough all over the world. Money is tight in just about every single home around the globe. This means that people will be spending less money on everything, including online. Of course this has a negative impact on all Internet Marketers. However, there is hope. There is a way for you to make sure your IM business survives a down economy.

Keeping your business afloat and even expanding your business all hinges on one thing. That one thing is called “Value Proposition.”

Put simply, value proposition is everything you give a customer versus how much they pay to get what it is you’re selling. Every time someone thinks about buying something they do a value proposition. And then after the purchase another value proposition is done. If the customer is happy then the value proposition is high. If the customer feels that he didn’t get what he paid for then the value proposition would be low.

In tough economic times like we’re currently going through, people shift their value proposition. Customers’ demand a higher value proposition before they’ll spend money. Whereas a couple years ago people might pay a lot of money for something that they didn’t value that much, now almost everyone is making sure they get what they pay for and then some.

So what does this mean for you? What does this have to do with your IM business surviving a down economy? Well, it’s very simple.

Since people want to spend less and get more, you need to adjust your business accordingly. You need to charge less and give more. You need to raise your value proposition.

So if you sold a 100 page eBook for $97 last year, maybe increase the book to 120 pages, throw in a half hour video, and charge just $49 for the book now.

Sure, you’ll be making less money with each sale but at least you’ll still be making sales. In fact, you’ll probably be making more sales. Because if you really raise your value proposition, while your competition doesn’t, then you will probably take some of the customers away.

And that’s how to make sure your IM business survives a down economy. It’s all about making your value proposition even better so that people buy from you. If you do this then you will not only survive the tough economic times but you’ll also grow your Internet Marketing business

If you are making money (or thinking about making money) with Internet Marketing (also known as IM) then you’re most likely always looking for ways to make your business even better. While there are many ways to make your online business more successful, here are 5 simple ways to improve your IM business.

Make a Plan
The first simple way to improve your IM business is to make a plan. A plan will give you direction and help ensure that everything you do will lead to you making more money.

Set Goals
Setting goals is the next simple way to improve your IM business. Goals should be part of the plan that you made. You want to have long range goals and short term goals. Every time you sit down to work you should have a specific short term goal that you want to complete and that short term goal should be leading to completing a long term goal.

Follow a Schedule
Another of the simple ways to improve your IM business is to follow a schedule. Your goals will dictate what type of schedule you have. Your schedule should include how long you will work and what you will work on.

Clean Your Work Area
Cleaning your work area is another important part of improving your IM business. This is often overlooked. But simply keeping your work area clean and orderly can greatly improve your business.

Take Breaks
The last of the 5 simple ways to improve your IM business is to take breaks. It’s true that you need to work hard but you also need to take breaks. This will keep you fresh and it will allow you to work smarter as well as harder.

5 simple ways to improve your IM business are to make a plan, set goals, follow a schedule, clean your work area, and take breaks. Doing just these 5 things will improve your Internet Marketing business and help you make more money.

When you try to make money with Internet Marketing you will have one of two outcomes: You will either succeed or you will fail. Much of your fate will be decided on how well you actually run your online business. If you really want to succeed with Internet Marketing then you better make your IM business a well-oiled machine.

So what does it mean to make your business a well-oiled machine? Well, it simply means that you have a plan and you have an organized way of acting on that plan. You need to know what you’re doing at all time and you need to continually do what it takes to reach the goals that you’ve built into your plan. Just because you are working alone, usually from the comfort of your own home, doesn’t mean you can just do whatever you want whenever you want.

If you don’t make your IM business a well-oiled machine then you will just about destroy any chance you have of succeeding. You can’t just approach each day doing whatever you think is best. You also can’t allow yourself to get distracted by other projects when you’re already working on a project. Stay focused and make sure you always run your IM business like a well-oiled machine.

Over an extended period of time it really will come down to you either succeeding or failing with Internet Marketing. While there are many factors that will decide your IM fate, one of the most important is the way you run your business on a daily basis. In order to ensure your success you want to make your IM business a well-oiled machine. This will tip the odds in your favor and help you to make a lot of money with Internet Marketing.