Want to write better sales copy headlines? Obviously anyone who writes sales letters would like to write better sales copy headlines. Headlines are responsible for grabbing the readers’ attention. If you have a good headline then a lot of people will read the sales letter. If the headline is bad then nobody will read the sales letter. Here are 5 tips for how to write awesome sales copy headlines every single time.

Consider your Audience
The first tip to write awesome sales copy headlines is to consider your audience. This is something you have to do before you write the rest of the sales copy anyway. In fact, you want to take your time to get to know the ideal customer and then to pretend you are them for a while. It will help you write better headlines and better sales copy. Know your target customer, know what they want and need, and then promise that to them in the headline.

Include a Benefit
The next tip for writing awesome sales copy headlines is to include a benefit. There are many different ways you can write a headline but one of the most effective ways is by including your greatest benefit. Make sure it’s a benefit to the reader too. Don’t just write a headline about what the product does. Write what it will do for the reader. List all the benefits and then choose the greatest one and build a headline around it.

Impress the Reader
To write an awesome sales copy headline you also want to impress the reader. If possible, shock the reader. Promise them something extraordinary. Just make sure you don’t write something that sounds too good to be true. People are very sensitive to that now. But do write a headline that includes a great benefit. You can always use the sub-headline to clarify why the headline isn’t too good to be true.

Keep it Simple
The next tip is to keep it simple. You don’t want to make your headline too complicated. This will automatically discount a lot of people from reading the rest of your copy. Some will be scared off and others will be too lazy to keep reading. So, make sure you keep your headline as simple as possible.

Test
Finally, the last of the 5 great tips to write awesome sales copy headlines it to test the headline. Write at least 3 headlines and then test which ones perform best. Don’t simply throw one headline on the top of your sales copy and expect it to perform brilliantly. Test, test, and then test some more.

It’s not easy to write great sales copy. But a great sales letter always begins with a great headline. 5 tips to write awesome sales copy headlines are to consider your audience, to include a benefit, to impress the reader, to keep it simple, and to test more than one headline. Follow these tips and you’ll have great headlines leading people to read the rest of your sales copy.