The ABCs for Internet Marketing

You’ve probably heard some variation of the ABCs for business. There is famous saying from the movie Glengarry Glen Ross that Alec Baldwin made famous. The quote was, “Always be closing.” This obviously meant that people in business should always be looking to close a deal. This is true for Internet Marketing but the ABCs for Internet Marketing are slight different.

The “A” in the ABCs for Internet Marketing stands for “advantage.” Whatever you’re selling online must have its advantages. Whether it’s a product or a service there has to be advantages that it offers for other people. Make sure you always lay those advantages on potential customers right up front.

The next part of the ABCs for Internet Marketing is “benefits.” Once you show people the advantages of what you’re selling, the next step you want to take is showing people how those advantages will benefit them. For example, if you’re selling a blog template that is easy to use and looks great then that is the advantage. However, a benefit of the blog template would be saving people time and making people more money.

Finally, the “C” in the ABCs for Internet Marketing is “commitment.” Quite simply you want to get people to buy your product before they move onto something else. So, do everything you can to make people buy right away. If you effectively laid out the advantages and benefits of your product then it shouldn’t be too hard to get them to commit to the sale. However, they might need just a little something more in order to actually commit. So, be sure to give them what it takes to get them to buy right away.

The ABCs for Internet Marketing are advantage, benefit, and commitment. You want to always be showing people the advantages to what you’re selling, how it can benefit them, and then you want to get people to commit to the sale. If you remember this then you will be more successful with your Internet Marketing business.