What to do before You Begin an IM Sales Letter

Before you begin an IM sales letter there are 3 things you should do. You should not simply jump in and begin writing the letter. First you want to take a lot of time and learn everything you can about the product, learn everything you can about your target customers, and then you want to walk in their shoes. Let’s take a look at each of these steps right now.

Step #1: Learn about the Product
How can you sell a product if you don’t know anything about it? Obviously if you created the product then you know a lot about it. But if you didn’t create it then you better make sure you become very familiar with it before you try to write your sales letter. Take as long as you need to discover everything there is to discover about the product. Pay special attention to the features and how those features will benefit people.

Step #2: Learn about the Target Customer
After you know everything there is to know about the product then you need to take some time to learn about the ideal or target customer. This is something that far too many Internet Marketers overlook when they’re writing sales letters. You have to get to know the people who will be buying what you’re selling. This will help you know what to write so that they will buy what you’re selling.

Step #3: Walk in the Customer’s Shoes
The final step for what to do before you begin an IM sales letter is to walk in your customer’s shoes. Now that you know the product and you know the customer, consider what it will take to get that customer to buy that product. Take your time and think about what the customer is thinking. Feel how they are feeling. Then figure out what you have to write so that they buy what you’re selling.

Always remember that you shouldn’t simply dive right into writing a sales letter. You have to learn about the product, learn about the target customer, and walk in the customer’s shoes. This is what you have to do before you begin an IM sales letter.